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Promotion/Place: Networking
Image courtesy of ddpavumba” / FreeDigitalPhotos.net In the last few posts, I’ve talked about the Product and Promotion components of a Four P’s marketing plan for writers. See the Golden Rule...
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Promotion/Networking: Social Media
Most aspiring authors know they need to build their network of writers, editors, and publishers. They know that they need to understand the publishing industry so that they can be positioned to sell...
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Promotion/Networking: Twitter for Writers
Continuing the series on social media for writers, today I’ll share what I’ve learned about Twitter, the micro-blogging tool. If you are not familiar with Twitter, go to this article on Wikipedia now....
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Your Promo Photo: What Are You Promoting?
Photos from Morguefile.com How old is the photo on your Web site or business card? If it’s more than two years old, it’s probably time to get another one. If you’ve changed your hair color or style,...
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Blogging: Choosing Your Tools
Morguefile image: http://mrg.bz/5LOb0L The recent Blog4Writers survey indicated that Blog4writers readers most want marketing articles. A couple of commenters wanted to know more about blogging. Since...
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Comments: Key to Creating Interest in Your Blog
Morguefile: http://mrg.bz/fu805H A few weeks ago, I posted a survey asking readers to vote on content topics for Blog4Writers. Respondents indicated that they were interested in marketing (promotion,...
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Networking with Online Writers’ Groups
Morguefile Image: http://mrg.bz/jrLNPH Networking, getting to know editors and other writers, is absolutely necessary for getting your work published. The more contacts you have, the more likely you...
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The Making of a Writer-Speaker’s One-Sheet
Guest post by Lettie K. Burress, www.writingforhim.com I am good with ideas and words. I am not good with technology – it has been difficult for me to stay even partially current with computers and...
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Time to Update Business Cards?
Every time I run low on business cards, I get in a dither about it. I usually get them from Vistaprint using one of their designs. This time, though, I’m either designing it myself or having a local...
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Marketing: Mind Your Four P’s
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a...
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Promotion: First, a Tagline
Image courtesy of “David Castillo Dominici” / FreeDigitalPhotos.net Who are you? A writer, you say? A writer who does editing on the side? Do you write fiction or nonfiction? Before you can begin to...
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Promotion: Next, a Web Site
A writer seeking to get work published must have an online presence—a Web site, a blog, or both. Many writers try to get by with a blog provided by one of the free sources, but I think it’s better to...
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A Business Approach to Marketing: Promotion
Many writers want to jump into promoting their work before they’ve developed the Product, the Price, and the Place. You really can’t promote well until you know what exactly you’re promoting. Now for...
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Time to Update Business Cards?
Every time I run low on business cards, I get in a dither about it. I used to get them from Vistaprint using one of their designs. The online services like Vistaprint and 123print are great. But, when...
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